American Family Insurance & Summerfest
At American Family Insurance, we’re here to celebrate the passions, connections, and dreams that are shared by music fans and performers. We look forward to seeing you at Summerfest 2026 in Milwaukee!
Enter for a chance to win a Summerfest Dream Weekend Experience
American Family Insurance wants to give you and 3 friends the ultimate Summerfest weekend! Enter the Summerfest Dream Weekend Sweepstakes for a chance to win the festival experience of your dreams – including headliner tickets, access to the Jeffers Terrace and Captain’s Deck, VIP experiences, hotel accommodations, exclusive Summerfest merchandise and more!
2026 American Family Insurance House Talent Schedule
As Summerfest’s most exclusive stage, the American Family Insurance House is first come, first served, free to enter! Lines open one hour before each artist’s performance and the first 50 people in line will receive the opportunity for a VIP meet and greet with the artist following the performance (not guaranteed, subject to artist approval). There is a maximum capacity for each show, so we recommend stopping by early.
Date | Talent | Time |
|---|---|---|
June 18 | Dora Jar | 2 PM |
June 18 | Passion Pit | 4 PM |
June 18 | DJay Mando | 12 PM & 6 PM |
June 19 | State Champs | 2 PM |
June 19 | Evan Honer | 4 PM |
June 19 | Cameron Whitcomb* | 6 PM |
June 19 | DJay Mando | 12 PM & 7 PM |
June 20 | flipturn | 2 PM |
June 20 | Weston Estate | 4 PM |
June 20 | DJay Mando | 12 PM & 6 PM |
June 25 | Walk Off The Earth | 2 PM |
June 25 | Gabriel Jacoby | 4 PM |
June 25 | DJay Mando | 12 PM & 6 PM |
June 26 | Grouplove | 2 PM |
June 26 | David Shaw and Zack Feinberg of The Revivalists | 4 PM |
June 26 | DJay Mando | 12 PM & 6 PM |
June 27 | PawPaw Rod | 2 PM |
June 27 | Dylan Schneider | 4 PM |
June 27 | DJay Mando | 12 PM & 6 PM |
July 2 | Spin Doctors | 4 PM |
July 2 | DJay Mando | 6 PM |
July 3 | St Paul & The Broken Bones | 2 PM |
July 3 | Spoon | 4 PM |
July 3 | DJay Mando | 12 PM & 6 PM |
July 4 | Soul Asylum | 2 PM |
July 4 | The Temper Trap | 4 PM |
July 4 | DJay Mando | 12 PM & 6 PM |
*No artist meet and greet for this performance. Other VIP access and signed poster opportunity applies for the first 50 fans in line. |
The American Family Insurance House 2025
Another successful year at Summerfest is officially in the books! The 2025 American Family Insurance House was back and better than ever. Located near the Mid Gate entrance, the American Family Insurance House offered once-in-a-lifetime experiences and remarkable memories. Guests at Summerfest’s most exclusive stage enjoyed intimate performances, free customizable fanny packs, a newly updated photobooth, backyard and rooftop lounge and so much more! Continuing from 2024, the House was free to enter for all musical performances on a first come, first served basis, offering attendees the chance to witness once-in-a-lifetime performances. With lines for each performance beginning an hour before, and the first 50 people in line having the opportunity for an exclusive fan meet & greet, the house welcomed visitors daily from 12 - 8 PM. We cannot wait to welcome you back to Milwaukee in 2026!
Take a Look Inside the American Family Insurance House at Summerfest
The American Family Insurance House is the most exclusive venue at Summerfest and a must-see destination for all concertgoers. Free to enter with only a 250-person limit, the American Family Insurance House stage at Summerfest brings music performances from Milwaukee’s top DJs and some of the largest names in music, previously including: Sean Paul, Mario, Mt. Joy, Plain White T’s, The Fray and many more. Guests also enjoy multiple interactive engagements that the House has to offer.
[Music]
Sounds of the House
Our Spotify playlists.
Sounds of the House Spotify Playlist 2025
Enjoy the fan favorites of all the artists who performed on our stage this summer with the 2025 Sounds of the House playlist!
Sounds of the House Spotify Playlist 2024
Relive the energy of the House with our 2024 Sounds of the House playlist! Dive into tracks from every artist who rocked our stage in 2024.
Sounds of the House Spotify Playlist 2023
Listen to our curated Sounds of the House playlist which features all the talented artists who performed at the House in 2023!
Sounds of the House Spotify Playlist 2022
Check out our specially curated Sounds of the House playlist, full of fan favorites and new discoveries by all the artists who took the American Family House stage in 2022!
Sounds of the House Spotify Playlist 2021
Enjoy the nostalgia by checking out our Sounds of the House playlist from 2021.
Scenes from the American Family Insurance House 2025
After registering at the House, guests had the chance to customize their own fanny pack with a variety of new pins and patches.
Fans having a blast at Mayday Parade live performance and Q&A.
Young the Giant fans during the Meet & Greet following the performance.
Milwaukee Brewers star Christian Yelich at the House for a live Q&A and Meet & Greet with fans.
Local Milwaukee artist, Whitney Nettles, in front of the artist poster wall she designed.
Attendees showing off their free customized fanny packs at the merch station.
Guests capturing the moment at the new interactive photobooth with a variety of themed projections.
Fans lounging in the backyard between House performances.
Local American Family agents welcomed students from community organizations Grace Weber’s Music Lab and Girls Rock/Ladies Rock MKE to perform on our House stage.
American Family Insurance Amphitheater
The American Family Insurance Amphitheater, the festival’s largest venue, has hosted music’s biggest stars since 1987. With scenic views of Lake Michigan and downtown Milwaukee, it provides fans with an unforgettable live music experience.
[Music]
Recently completed with a $51 million renovation, the American Family Insurance Amphitheater is
Wisconsin’s only urban and outdoor concert venue that was built specifically for music.
American Family Insurance Amphitheater
Summerfest attendees enjoying the headliners at the American Family Insurance Amphitheater.
*All talent is subject to change